Turning Point
Nintendo, learning from Atari's blunders, revived the video game industry immediately following the Great Video Game Crash of 1983. In Japan, they had sold over 2 million "Family Computer" systems, or Famicoms, in 1983, and about 18% of all Japanese households owned one by 1986 (Buck, Richard. "Video Games Get Back in the Picture"). Initially, Nintendo had arranged business negotiations with Atari to bring Famicom to the US. After the decline of Atari, Nintendo pushed to release their console on their own. This console was named the "Nintendo Entertainment System," or NES. While initially met with skepticism, the NES rose up to the challenge, becoming a turning point in the video game industry (Mazurowski and Watcher). The long term impact this one device had was phenomenal. In addition to saving video games, this console marked the commencement of Nintendo's transformation of the way people, not only gamers, played video games.
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Secrets to Success