From humble beginnings a small playing card business rose into an electronic entertainment giant. Nintendo began by catering to a Japanese recreational activity: card games. Over time, their business ventures expanded (Pederson).
The video game industry began in arcades. Atari and Colecovision developed successful home gaming consoles. However, in the 1980's, quality and sales spiraled downward.
Despite all the skepticism that arose out of the Video Game Crash of 1983, Nintendo introduced their Famicom, already popular in Japan, to the American consumer market, a turning point on the video game scene. Nintendo took the world by storm with their charming variety of quality games. As one New York Times reporter stated, “With Nintendo they can fly a jet fighter, save heroines, become sports stars and enter outer space.” ("Campus Life: Virginia”). Nintendo also popularized portable gaming well before the advent of smartphones, another turning point.
Nintendo kept up with the changing times and made new strides to appeal to both younger and older consumers. Nintendo's innovations became a crucial turning point in the history of video games. Today, Nintendo is recognized as a dominating and innovative gaming company able to bring diverse people into one universal gaming community (Company History).
The video game industry began in arcades. Atari and Colecovision developed successful home gaming consoles. However, in the 1980's, quality and sales spiraled downward.
Despite all the skepticism that arose out of the Video Game Crash of 1983, Nintendo introduced their Famicom, already popular in Japan, to the American consumer market, a turning point on the video game scene. Nintendo took the world by storm with their charming variety of quality games. As one New York Times reporter stated, “With Nintendo they can fly a jet fighter, save heroines, become sports stars and enter outer space.” ("Campus Life: Virginia”). Nintendo also popularized portable gaming well before the advent of smartphones, another turning point.
Nintendo kept up with the changing times and made new strides to appeal to both younger and older consumers. Nintendo's innovations became a crucial turning point in the history of video games. Today, Nintendo is recognized as a dominating and innovative gaming company able to bring diverse people into one universal gaming community (Company History).